Mulally motors on at Ford

by chet ~ April 23rd, 2008. Filed under: Business Strategy, Latest News.

[Update: Ford Motor Company earned $100 million in the first quarter, compared to a loss of $282 million in the first quarter of 2007.]

Back in January, I reported on a conversation that Ford CEO Alan Mulally had with Kai Rysdahl on Marketplace. It seemed to me that he was not only making good moves, but making them for the right reasons.

Now it appears that Ford will continue to show progress when it releases its quarterly earnings tomorrow. As Mike Spector writes in today’s Wall St. Journal:

Still, Mr. Mulally, 62 years old, has managed to improve the bottom line during the worst auto-sales downturn in more than a decade, while shifting Ford’s vehicle mix away from fuel-thirsty trucks and SUVs. In 2004, Ford relied on large trucks and SUVs for 70% of sales; in March that number was 43%.

One quarter, or even a couple of years (Mulally came to Ford from Boeing in 2006), do not a recovery make, of course. But there are more signs of life. As Spector noted:

But in the past year, Mr. Mulally, a former Boeing Co. executive with no auto experience, has improved year-on-year earnings each quarter. In 2007, Ford startled the industry by reporting $400 million in positive operating cash flow, something General Motors Corp. and Chrysler LLC have been hard-pressed to match.

At the same time, the quality ratings of Ford vehicles spiked (a trend that started before Mr. Mulally arrived) and now approach the lofty levels of Toyota Motor Corp. That chopped $1 billion off Ford’s warranty costs last year.

And made for a lot more loyal customers.

Improving both cost and quality is an indicator of lean concepts taking hold. So far so good.

1 Response to Mulally motors on at Ford

  1. Lynn Wheeler

    recent post with some ongoing comments in old C4 threads about US auto
    makers looking at heavily leveraging IT to remake themselves
    (including becoming much more agile) into more competitive with
    foreign automatkers:
    http://www.garlic.com/~lynn/2008k.html#50 update on old (GM) competitiveness thread

    recent references in the above:

    GM, Ford ‘On the Verge of Bankruptcy,’ Altman Say
    http://www.bloomberg.com/apps/news?pid=newsarchive&sid=at7uOKMDbgnA

    claims that there is 46% change of GM and Ford defaulting within
    five yrs.

    and …

    Ford Foiled by $4 Gasoline After First-Quarter Profit ‘Mirage’
    http://www.bloomberg.com/apps/news?pid=20601109&sid=a600I6×814TA&refer=home

    there were several articles today about Ford significantly revamping
    its product offerings over the next couple yrs to much more fuel
    efficient offerings. most of them (US centric?) don’t refer to
    an article that possibly majority of these more fuel efficient
    offerings are curtesy of Mazda.

    Mazda shapes Ford’s future:
    http://business.theage.com.au/business/mazda-shapes-fords-future-20080724-3kan.html

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