Archive for the 'Boyd's Theories' Category

Does change reinforce change?

Friday, July 18th, 2008

For those of you who may have missed it, there’s a fascinating paper in the current edition of the Academy of Management Journal, “Momentum or Deceleration? Theoretical and methodological reflections on the analysis of organizational change,” by Nikolaus Beck of the University of Lugano, and Josef Bruderl and Michael Woyode of the University of Mannheim. [...]

Virtual water cooler

Wednesday, July 2nd, 2008

Tom Peters once wrote that the real work of any company is done around the water cooler and coffee pot.  In an era of globalization, virtual companies, flex time, and work-from-anywhere, what’s a water cooler?
Tim Leberecht has an idea on News.com today: blogs, but with a twist:
Make it mandatory for every employee to keep an [...]

How orientation works

Friday, June 27th, 2008

The essence of Boyd’s approach to competition was to keep his own orientation as closely harmonized with reality as possible, while doing every thing he could to disorient his opponents.
Because “orientation” lies within the brain, strategists ought to be interested in how the brain works.  It’s not surprising, then, that Boyd was fascinated by neuroscience [...]

On vacation

Friday, June 20th, 2008

Posting will be sporadic, if that.  Back late next week.

Inside (some) airlines’ OODA loops

Thursday, June 12th, 2008

As luck would have it, Caroline Brothers has an article in today’s NYT that points out three examples of airlines taking advantage of chaos in the marketplace to improve their positions at competitors’ expense. None of these, with the possible exception of Lufthansa, appears to involve the strategy of the TPS — anyone with [...]